The association intends to leverage the entrepreneurial culture of the area by supporting micro enterprises as also the Small and Medium Enterprises of the area. Through custom made programmes, it intends to create inroads to the areas of plantation, hospitality, publishing, and financial services entrepreneurship which have traditional root in the area. In sum, it intends to be a gateway to the rural economy and nurture prosperity in these areas. It will actively encourage employment of technology for the rural area to include exploration of Enterprise Resource Planning at micro level, opportunity identification and innovative management techniques that enables prosperity in the rural area.